ADIDAS BY STELLA MCCARTNEY CELEBRATES ACTIVISTS

Jan 14

We are hyped to cover the SS21 adidas by Stella McCartney campaign, Futureplayground.

What makes this line special to us is that For one its the fact that it was formulated by the hands of female creators Netti Hurley, Monika Mogi and Anna Pollack. Another major part of why it matters to us, is that it is an ode to the next generation of activist involved in the environment and human relations.

As we gear for the remainder of winter, we also prepare for the climate of overcoming the challenges we might still be facing entering the new year. With this in mind, we draw closer to activist that have been resilient in protecting what matters most to us and representing change we want to see. This new line was inspired by the creativity and energy from that very youth pushing us towards a community that best serves us , all while looking fire! Nothing more exciting than adding new fabulous pieces to a wardrobe that represents a better world.

Here are a few extra reasons to cop pieces of the line! The collection is where high fashion meets next level performance. I’m not a badass athlete like Naomi Osaka, but I def feel close to one when blasting Bad Bunny and doing squats in my room. Often than not, when I excessively sweat it leads my discomfort to cutting short a workout. This collection however, uses temperature management technology to keep you dry and comfy while working out. Even better, it reduces the guilt of forgetting to bring your reusable cup at the cafe when knowing the pieces you’re sporting are made of Primeblue a recycled material and Primegreen, a high performance yarn made with 50% recycled content. Thats some hot girl stuff right there!